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IMS has developed a series of products that are designed to allow publishers to unleash the power of their franchise, using the web and other means, to generate sales leads for their advertisers.
Ensure that your sales reps, and others, are able to leverage successful lead generating programs into pages of advertising. We offer a broad range of channels for readers to request or access information from advertisers.
eResponse
Using proactive e-mail programs that help publishers increase lead volumes for their advertisers.
True Response
Making sure publishers get all the credit for leads that emanate from their publication - both in hardcopy & online formats.
Online Webcard
Connect your readers and advertisers by means of your website.
Traditional Card
A state-of-the-art, traditional in-magazine-card reader service program.
eNewsletters
Helping publishers deliver feature-rich, mass eNewsletters.
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