IMS has developed a series of products that are designed to allow publishers to unleash the power of their franchise, using the web and other means, to generate sales leads for their advertisers.
Ensure that your sales reps, and others, are able to leverage successful lead generating programs into pages of advertising. We offer a broad range of channels for readers to request or access information from advertisers.
Using proactive e-mail programs that help publishers increase lead volumes for their advertisers.
Making sure publishers get all the credit for leads that emanate from their publication - both in hardcopy & online formats.
Connect your readers and advertisers by means of your website.
A state-of-the-art, traditional in-magazine-card reader service program.
Helping publishers deliver feature-rich, mass eNewsletters.
Product Spotlight Email
The Product Spotlight gives your advertisers what they want - QUALIFIED leads with full contact details and demographics. Highly customizable, this push-email program allows you to deploy advertorial/editorial content for any number of advertisers in one single email.
Advertiser Direct Email
With Advertiser Direct Email, you can leverage the existing email content (your advertisers have already developed) and COMBINE it with our lead generation and fulfillment services. These highly targeted push-emails generate a great number of new leads for participating advertisers.
Branded Information Request Forms
Don't have a solution for lead capture forms? No problem, IMS can help you setup a variety of branded request forms for your advertisers and their products. The more traffic you drive to these forms, the more leads your advertisers get.
Lead Import from Other Platforms and Vendors
Already have other systems in place for lead capture? Use IMS for lead aggregation, automatic lead fulfillment and one-stop-shop reporting.
How many lead programs do you currently integrate, fulfill and analyze in one system? Can you easily generate a report of all lead efforts you do for any given advertiser? Can you see all the leads across all the programs in one place?
IMS' lead generation and lead aggregation solutions will provide ALL of these benefits and more.
Get a Free Lead Generation Consultation >