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Overview
eResponse
True Response
Online Webcard
Traditional Card
eNewsletters
Traditional Card

A state-of-the-art, traditional in-magazine-card reader service program.

Here is how it works:

  • Cards and faxes are sorted, separated and entered as they arrive.
  • Includes results from biographic and demographic questions.
    • biographic questions can help determine the lead quality.
    • bonus leads (category driven) can provide advertisers with increased lead volumes.
    • buyer intention survey leads can help advertisers recognize a hot prospect.
  • In addition, IMS provides consultation on card layout and promotion to the reader.
Leads are delivered to the advertisers in a single, easy-to-use lead package; either electronically or via printed labels.

Results are also posted over our award winning eBasket technology providing publishers and sales reps with a comprehensive report package for each of the program sources on an advertiser-by-advertiser basis, as well as in a summary format.

When combined with data from other services provided by IMS, you have a complete picture of each advertiser's promotional activity.

For more information please click here






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