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eResponse
True Response
Online Webcard
Traditional Card
eNewsletters
Online Webcard

Connect your readers and advertisers by means of your website.

Reduce the connection time between the reader and your advertiser. By using your magazine's web page as a portal, readers can request information in just a few quick clicks.

Here is how it works:

  • IMS creates and hosts your online webcard with the same look and feel of your website.
  • We will supply you with an appropriate link for your homepage.
  • Promote this link with an appealing image and name that a reader will associate with. Also build awareness through house ads placed strategically in your magazine.
  • The reader instantly generates leads by checking a box to request more information. Click-thru activity is also tracked when the company or product name is clicked on.

Leads are delivered to the advertisers in a single, easy-to-use lead package, either electronically or via printed labels.

Results are also posted over our award winning eBasket technology providing publishers and sales reps with a comprehensive report package for each of the program sources on an advertiser-by-advertiser basis, as well as in a summary format.

When combined with data from other services provided by IMS, you have a complete picture of each advertiser's promotional activity.

For more information please click here






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