Connect your readers and advertisers by means of your website.
Reduce the connection time between the reader and your advertiser. By using your magazine's web page as a portal, readers can request information in just a few quick clicks.
Here is how it works:
- IMS creates and hosts your online webcard with the same look and feel of your website.
- We will supply you with an appropriate link for your homepage.
- Promote this link with an appealing image and name that a reader will associate with. Also build awareness through house ads placed strategically in your magazine.
- The reader instantly generates leads by checking a box to request more information. Click-thru activity is also tracked when the company or product name is clicked on.
Leads are delivered to the advertisers in a single, easy-to-use lead package, either electronically or via printed labels.
Results are also posted over our award winning eBasket technology providing publishers and sales reps with a
comprehensive report package for each of the program sources on an advertiser-by-advertiser basis, as well as in a summary format.
When combined with data from other services provided by IMS, you have a complete picture of each advertiser's promotional activity.
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