Using proactive e-mail programs that help publishers increase lead volumes for their advertisers.
eResponse is an innovative product that finds new methods of reaching readers and increasing sales leads for advertisers.
It is an email delivery of your latest issue's reader service offerings designed to increase direct response to your magazine.
The potential is remarkable, producing results that have never been seen before.
Here is how it works:
Leads are delivered to the advertisers in a single, easy-to-use lead package, either electronically or via printed labels.
- You provide us with your circulation file of those subscribers with an email address.
- IMS sends out an electronic card to those subscribers.
- The subscriber instantly generates direct leads by clicking on the company link, the product link, or by requesting more information.
- IMS captures the activity and matches the lead to the subscriber data.
Results are also posted over our award winning eBasket technology providing publishers and sales reps with a comprehensive report package for each of the program sources on an advertiser-by-advertiser basis, as well as in a summary format.
When combined with data from other services provided by IMS, you have a complete picture of each advertiser's promotional activity.
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