FOR IMMEDIATE RELEASE
IMS-The Auditor launches POPCORN, a new add-on product to eBasket that allows publishers to dramatically leverage the editorial content of their publication.
All a user needs to do is just enter the name of any company in POPCORN'S search box and the image of every press release, article, and feature story that their magazine has carried (over any stated time period) for that company will appear on their screen. Designed as an additional sales tool delivered by eBasket, POPCORN adds dramatic impact to any sales call.
Martin Hochstein, President of IMS explained "imagine the leverage a sales person brings to a sales call when that sales person can lay in front of a prospect the extent of the editorial support that their magazine has delivered to that company. Adding the sales power of POPCORN to the power of eBasket is just another way we constantly strive to live up to our mission statement of 'helping our clients sell another ad page before next issue closes'."
POPCORN comes with a full slate of supporting technology that allows users to print and email some or all the material that POPCORN uncovers.
The power of POPCORN has been added to the IMS product offerings that include ad tracking, lead generation, on-line media kits, Web tracking and trade show tracking that has made eBasket the most widely used product of its type in the USA and Europe.
For more information and a POPCORN demo please call Jim Panousis at 1-800-263-0669. email@example.com
A unique publisher's service bureau that offers ad tracking, lead generating, on-line media kit development among its lineup of services it offers magazine publishers. With offices in New York, London England, Goa India, and Toronto IMS is the largest company of its kind.
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