FOR IMMEDIATE RELEASE

IMS acquires HotResponse business

New York, NY - IMS, the leading supplier of Web-based ad-tracking, reader service, trade-show tracking and other Web services to the magazine industry in North America , announced today that the HotResponse management team and account base will be joining IMS. This will increase the client base of IMS to over 1,000 magazines.

Martin Hochstein, President of IMS, stated, "The HotResponse account base and product lineup that includes Web based solutions for directories, buyers guides, media kits, and contests among others, is a perfect fit with our own. We were also very impressed with the level of technology that HotResponse brought to the Web-based solutions they delivered to their clients. This commitment to technology fits right in with the culture of our company."

"What sealed the deal for us is the commitment that Neil Black, the President of HotResponse, and much of the team he has built will remain with IMS. This will enhance the resources we have always committed to service and product development. HotResponse developers will fit right in with our 25-person IT department and will allow us to maintain our technological leadership in delivering sales-focused solutions to the publishing industry."

Neil Black will join the IMS Executive Committee with special responsibility for Web product development.

The acquisition, facilitated by Martin S. Walker, of Walker Communications, will take place immediately.