IMS adds i-nigma to its arsenal of lead generation programs

Toronto, Canada , January, 2011. IMS, the leading publishing services company, has acquired the exclusive rights to market the i-nigma 3GVision 2D QR barcode solutions to the magazine publishing community in North America. This will allow IMS to offer end-to-end mobile barcode solutions to its publishing, media and advertising clients.

Currently, publishers are required to source various offline and online lead generating programs in support of advertisers on an ad hoc basis from a range of vendors. The IMS Web-based deliverable to their clients, eBasket, aggregates the leads from all lead generation programs into a single reporting and fulfillment system. This allows publishers to more effectively leverage their lead generating activities by presenting the results of a range of lead generating activities on an advertiser-by-advertiser basis.

"3GVision's 2D barcode solutions are a perfect addition to our many lead generation programs," said Brian Hines, Vice President, eProducts. "Publishers now have the link between their print and online content, at the same time providing enhanced print to video/web for magazine readers and advertisers. The other major elements to the solution are the 'trackability' and 'analytics/reports'. That's where IMS' eBasket comes in. Aggregation by advertiser is the key!"

"We are happy to partner with IMS, whose publishing solutions are a natural application of mobile barcodes," added Avi Marinstrauss, VP Global Sales, 3GVision. "With i-nigma, IMS can easily provide an integrated all-in-one solution through eBasket."

About IMS
With offices in Toronto, New York, London and with a production facility in India, IMS is the largest publishing service bureau of its kind in the country. IMS has served magazine publishing professionals since 1979. Over 1,400 magazine titles utilize our array of products that helps generate additional advertising revenue, increase lead results for advertisers and produce creative web solutions.

Proud of our high-tech reputation, our leading software technology continues to gain industry wide recognition. Industry Canada, recognizing our 'advancing-the-science' contribution, has rewarded our company with substantial research and development grants over a number of years to encourage us to continue our leading edge developments.

CONTACT:
Brian Hines
(647) 776-2432 x175
brian@ims.ca
www.ims.ca

About 3GVision
3GVision is the global pioneer and leader in mobile barcode solutions. i-nigma is the industry's most comprehensive end-to-end platform for 1D and 2D barcode solutions, incorporating a powerful yet intuitive platform for code creation, campaign management, and advanced metrics reporting. The platform is designed to increase revenue opportunities for mobile operators, and print campaign effectiveness for media and marketing companies. The i-nigma Telco-grade solution offers a fast and easy way for offline media and advertising to connect to the mobile internet, and facilitates mobile solutions for efficient business operations.